About

Hello! I'm Karen, the person behind Masa Madre Social — a South Texas-based freelancer with a mission. I live for digital storytelling and content strategy that centers POC voices in the hospitality world, where flavor and culture collide.

Over the past 7 years, I’ve done the social grind in San Antonio, Austin, and NYC—working closely with clients such as Dominique Ansel, Estiatorio Milos, Tequila Casa Don Ramon, Hilton, Twang, Bourbon Steak NY, and Yellowbird Foods. 

Masa Madre Social is my love letter to the industry — a freelance project fueled by inclusivity and creativity to amplify la cultura through food, community, and bold digital strategies. 

Contact us.

Services are offered throughout Texas including Brownsville, McAllen, San Antonio, and Austin.

karen@masamadresocial.com
(956) 543-1880